27 June 2022

The Ferrari driver Luca Demarchi is brand ambassador for Breton

Arianna Toncelli: “We share speed, control, team spirit and the instinct to push ourselves beyond all limits”.

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Breton has chosen to support GT3 driver Luca Demarchi throughout 2022 in his European adventure with the Ferrari team.

Last Thursday, June 16, the Ferrari with which Demarchi won the Italian championship arrived in Breton. The driver from Vercelli took part in the innovative aperitif - an in-house event - held at the headquarters in Godego.

On this occasion, Breton presented this collaboration that will continue through the year with the driver and his team. In fact, Arianna Toncelli, corporate strategy director of Breton, proudly announced: "Last year Breton was already a sponsor of Demarchi, who won the Italian championship in the Endurance category with Ferrari. A winning combination, which continues".

Demarchi and Breton's adventure started great this year in the Ultimate Cup Series Hyper Sprint with the absolute victory in GT3 at Le Castellet in France on the prestigious Paul Ricard circuit. A success that continued with the second victory in a row on the Navarra circuit, class UGT3A, where the driver, bearer of Scuderia Ravetto & Ruberti, brought home first place in Race 3. The next round of the Ultimate Cup Series Hyper Sprint will take place from 8 to 10 July at the Misano circuit named after Marco Simoncelli.

The Ferrari 488 in which Demarchi won the Italian championship in 2021 arrived in Breton's headquarters in Godego, where De Marchi talked with Breton employees about innovation and how he prepares physically and mentally before each race.

The pilot's words within the video best represent the synergy and common goals that are established between Breton and him: “Winning... it's not just about that. It's about doing your best, in every situation. Challenging yourself every day, in the pursuit of top performance”.

As Arianna Toncelli said: 'Breton chose to support the driver Demarchi as we have several things in common: speed, control, preparation, precision, team spirit and the instinct to push ourselves beyond all limits.

Engaging is the message of the Ferrari driver, an invitation to continuous improvement: “the road to victory cannot be travelled alone. It is you, your team and your car. We become one, a perfectly aligned and coordinated system. From here, the perfect performance is a mix of speed, skill, control and precision. It's not just about being faster or braver. It's about preparation, concentration, application. Knowing the variables and managing them better than others. Setting your standard ever so slightly higher. And then, yes, winning”.

Breton wishes Luca Demarchi good luck for the new season, confident that he will once again excel in achieving his goals.

« We share speed, control, team spirit and the instinct to push ourselves beyond all limits »

Arianna Toncelli