Discover the social utility projects supported by Breton

This year Breton decided to support the 'Tina Anselmi- Radici del futuro' Foundation with a donation.

The Tina Anselmi Foundation is a 'community foundation', i.e. a philanthropic, non-profit organisation, the result of a synergy between the public and private sectors, which aims to bring together local players and resources to create new welfare services aimed at the most fragile categories, with a particular focus on the 'Dopo di Noi' (After Us) and on the residency of people with disabilities or psychic fragility.

The Foundation's mission is to build solidarity networks that lead to a more inclusive and co-responsible community: 'We want to build the well-being of our community starting from the needs of the most vulnerable.

Breton S.p.A. is proud to have been able to donate a van to the Castello di Godego Civil Defence association. The consignment ceremony was held on the morning of Saturday 2 April, with a blessing by parish priest Don Gerardo Giacometti.

“It gives us great pleasure to know that we can make a tangible contribution to the activities performed by volunteers in local assistance and in relation to national or international emergency events. Thanks are primarily due to all the volunteers for their dedication and precious work on several fronts”. These were the words of Arianna Toncelli, who was given a helmet bearing the Civil Defence emblem – a symbol of safety – by Castello di Godego Civil Defence Association President Paolo Tosetto in acknowledgment of the donation.

Once again this year, Breton is concretely supporting the projects of Dravet Italia Onlus, an association that was set up with the aim of actively working to improve the life quality of children suffering from this severe form of drug-resistant epilepsy, i.e. Dravet Syndrome. Medical experts and parents join forces with this aim. This collaboration has already resulted in international experiences that have contributed to many advances in the understanding and treatment of the syndrome. The aim is to support research, so that hope become reality.

WelfareCare is a company operating in the marketing and advertising sector. They are specialised in promoting Cause-Related Marketing Plans aimed at active engagement of companies in relation to social themes of significant media impact.

Last autumn, Breton became the main sponsor of the WelfareCare initiative in Castello di Godego entitled “CareReady Mobile Diagnostic – Free Mammography and Ultrasound Scan” for breast cancer prevention, addressed to women who are not covered by national health service screening programs due to age or other criteria.

Since 2010 the annual donation has been used to support the Maria Luisa Salvalaggio scholarship, set up in memory of the wife of Breton's founder cav. Marcello Toncelli. The funds are assigned to talented young people working in cancer research in Italy.

The AIRC foundation for cancer research, created in 1965 thanks to the initiative of renowned researchers including Professor Umberto Veronesi and Professor Giuseppe Della Porta, is on the front line in terms of progress in cancer care thanks to the support of the most innovative research projects and promotion of a new generation of scientists working on the goal of making cancer increasingly treatable.